delo diplomskega projekta
Mojca Lapi (Author), Sonja Sibila Lebe (Mentor)

Abstract

V diplomskem projektu obravnavamo družbene medije kot orodje za promocijo Botaničnega vrt Univerze v Mariboru, pri čimer smo se osredotočili na uporabo obstoječih in potencilano primernih brezplačnih omrežiij. S pomočjo določanja segmentov povpraševanja smo definirali medije, s katerimi bi bilo smiselno oglaševati posamezni segment ter analizirali, v kolikšni meri je poleg oglaševanja preko družbenih medijev potrebno tudi komuniciranje s pomočjo klasičnih medijev. S SWOT analizo smo predstavili trenutno stanje oglaševanja z družbenimi mediji in z mednarodno primerjavo promocije tovrstne ponudbe ocenili, kako bi lahko v Botaničnem vrtu Univerze v Mariboru izboljšali način komuniciranja s potencialnimi obiskovalci.

Keywords

Botanični vrt;promocija;internet;družbeni mediji;SWOT analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Lapi]
UDC: 659.1:004.738.5
COBISS: 13158172 Link will open in a new window
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Downloads: 76
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Other data

Secondary language: English
Secondary title: Promotion of the University of Maribor Botanical Garden using social media
Secondary abstract: In the graduation thesis we are discussing social media as a promotion tool of the University of Maribor Botanical Garden. We are focusing on the existing and potentially relevant free networks. After identifying demand segments, we defined which media would suit best to reach the individual segments. We also analyzed wheather the need of using classic media existed. Using the SWOT analysis, we evaluated the state of the act of advertisingthat uses social media. By the means of an international comparison of the social media use in promotion in some chosen Botanical Gardens aboard, we formulated the conclusions on how the University of Maribor Botanical Garden can be improved.
Secondary keywords: Botanical Garden;Social Media;Segment;Facebook;Instagram;TripAdvisor.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 38 str., 5 str. pril.
ID: 10959299