Vzpon političnega marketinga v volilnih kampanjah

diplomsko delo

Tim Nemeček (Author), Igor Lukšič (Mentor), Blaž Ilc (Co-mentor)

Abstract

V diplomski nalogi sem raziskoval vzpon političnega marketinga v volilnih kampanjah. Tematiko sem analiziral s študijo primerov, pri čemer sem se na začetku osredotočil na (predstavniško) demokracijo kot temelj za celotni demokratični sistem, kot ga poznamo danes, in volitve kot osrednjo institucijo predstavniške demokracije. Največ pozornosti sem usmeril v preučevanje političnega marketinga in amerikanizacije volitev, ki se danes vse močneje pojavljata pri volilnih kampanjah.

Keywords

politični marketing;amerikanizacija;volilna kampanja;Politično trženje;Demokracija;Volitve;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[T. Nemeček]
UDC:	324:339.138(043.2)
COBISS:	35934301
Views:	656
Downloads:	236
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	The rise of political marketing in election campaigns
Secondary abstract:	In this thesis, I have researched the rise of political marketing in election campaigns. The analysis has been based on study cases. At the beginning I have focused mainly on representative democracy, as it is the foundation of democracy as a system which we know today, and furthermore on elections as the main institution of representative democracy. I have payed most attention to studying political marketing and americanisation of elections, which are both increasingly more present in today’s election campaigns.
Secondary keywords:	Political marketing;Democracy;Elections;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	41 str.
ID:	10959650