delo diplomskega projekta
Žiga Špile (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

Z razvojem tehnologije in z njo družbe marketing nenehno išče in razvija nove načine, kako prepričati potencialne kupce za nakup njihovih izdelkov in storitev. Zato je skozi različna obdobja marketing uporabljal različne metode komuniciranja, da bi s svojimi sporočili čim bolj optimalno dosegel svojo ciljno skupino. Tako je z razvojem radia začel komunicirati z radiem, z razvojem televizije s televizijo, pred tem z oglasi v časopisih, oglasnimi panoji in drugimi komunikacijskimi kanali. Z uvedbo družabnih omrežij pa je marketing začel uporabljati tudi ta, ki še vedno obstaja relativno nov pojem v marketingu. Osnovna tema diplomskega projekta je marketinško komuniciranje, zato diplomski projekt razloži njegov pomen, razišče namene in vrste komunikacijskih kanalov, nato pa se osredotoča na družabna omrežja, njihov pomen, vpliv na družbo in njihovo vedenje, vrste družabnih omrežij in razišče napoved uporabe v prihodnje. Celotni diplomski projekt je podkrepljen s projektom creUNI, ki je del projekta Po kreativni poti do znanja 2017 in praktično prikazuje uporabo družabnega omrežja Facebook za marketinške namene.

Keywords

komuniciranje;marketinško komuniciranje;blagovne znamke;družbena omrežja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [Ž. Špile]
UDC: 659.3:004.738.5
COBISS: 13190940 Link will open in a new window
Views: 951
Downloads: 134
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole and importance of social media in communication of special textiles
Secondary abstract: Marketing constantly seeks new ways to persuade potential buyers to purchase their products and services in the conditions of the development of technology and society. Therefore, different ways of communications were implemented through the development of technologies in order to match their target group with their messages in the best way. Marketing started to use the radio with its development. Marketing started to use television with its development. Before that, marketing advertised in newspapers, on billboards, and through other communication channels. Marketing started to use social networks with the introduction of the social network. However, communication on social networks is still a relatively new concept in marketing. The main topic of the bachelor’s thesis is a marketing communication. Thus, the bachelor’s thesis explains its significance, possesses the purposes in different types of communication channels and it focuses on social networks: their significance, impacts on the society and its behaviours, different types of social networks, and the research of the use of social networks in the future. The bachelor’s thesis is supported by the screen project which is part of the Creation Instruction to Knowledge 2017. It shows the use of Faceable for marketing purposes practically.
Secondary keywords: Keywords: marketing communications;social network;Facebook;brand.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 32 str.
ID: 10961559