ǂthe ǂcase of the sports industry
Kristina Ilić (Author), Gregor Pfajfar (Mentor)

Abstract

Creating content for consumer journey across digital touchpoints

Keywords

informatics;information technology;electronic commerce;electronic marketing;consumer;multimedia;social network;customer relationship;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Ilić]
UDC: 339.13
COBISS: 24542438 Link will open in a new window
Views: 703
Downloads: 219
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Oblikovanje vsebine za digitalne stične točke v potrošnikovem potovanju: primer športne panoge
Secondary keywords: informatika;informacijska tehnologija;elektronsko poslovanje;elektronsko trženje;potrošnik;multimedia;socialne mreže;odnosi s strankami;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 65, 17 str.
ID: 10976625