magistrsko delo
Doroteja Žitnik (Author), Tina Tomažič (Mentor)

Abstract

Oglaševanje ima zelo pomembno vlogo pri nakupnem vedenju potrošnikov - cilj oglaševanja je namreč vzbuditi zanimanje in posledično nakupno odločitev. Oglasi na podlagi spolne privlačnosti so ena od najuspešnejših strategij oglaševanja, kar smo v magistrskem delu prikazali v teoretičnem in raziskovalnem delu. S pomočjo ankete smo na podlagi primerjave dveh plakatov kot oblike medija iz treh različnih področij potrdili uspešnost oglasov s spolno vsebino.

Keywords

oglaševanje;plakati;nakupne odločitve;spolna privlačnost;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: D. Žitnik
UDC: 659.11(043.2)
COBISS: 22012438 Link will open in a new window
Views: 673
Downloads: 67
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Other data

Secondary language: English
Secondary title: Role of using sex appeal in advertising in influencing consumers choice - example of posters as type of media
Secondary abstract: Advertising has an important role and big influence on behaviour of consumers, its goal is to arouse interest and buying decision. Ads on the basis of sex appeal are one of the most successful advertising strategies, which is shown in the theoretical and practical part of master thesis. Research questionnaire about comparison on two posters as type of media of three different areas have confirmed success of ads with sex appeal.
Secondary keywords: advertising;posters;buying decisions;sex appeal;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: IX, 59 str.
ID: 10990388