magistrsko delo
Laura Pavlovič (Author), Mateja Kos Koklič (Mentor)

Abstract

Vpliv črednega vedenja na porabnikov nakupni proces

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;vedenjske znanosti;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Pavlovič]
UDC: 366
COBISS: 24731878 Link will open in a new window
Views: 729
Downloads: 125
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of herd behavior on consumer buying process
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;behavioural sciences;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 61, 8 str.
ID: 10991641