magistrsko delo
Anja Prokopović (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza ključnih dejavnikov izbire nakupne poti slovenskega porabnika

Keywords

Slovenija;trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;izbira;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Prokopović]
UDC: 336
COBISS: 24737510 Link will open in a new window
Views: 1144
Downloads: 97
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of key factors affecting the Slovene consumer decision journey
Secondary keywords: Slovenia;marketing;consumer behaviour;consumer psychology;purchasing;decision making;choice;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 70, 43 str.
ID: 10991657