Prepoznavnost izbrane zavarovalne družbe in trženje njihovih storitev v Upravni enoti Ajdovščina

diplomsko delo

Luka Česen (Author), Matejka Milost (Mentor)

Abstract

Konkurenca na področju zavarovalništva je velika in trg zahteven. Zavarovalnice med seboj tekmujejo za prepoznavnost svojih ponudb in storitev. Zavarovanje pomeni varnost pred določenim dogodkom ali dejstvom. V trženjskem smislu je zavarovanje prodaja obljube zavarovalnice na zavarovalnem trgu z namenom, da v primeru škodnega dogodka nadomesti finančne posledice, poškodbe ali izgube z odškodnino. Na enega ključnih dejavnikov, ki odločajo o sklenitvi zavarovanja pri izbrani zavarovalnici, vpliva profesionalni zavarovalni zastopnik. Življenjska zavarovanja so dolgoročna zavarovanja, saj se večinoma sklepajo za zavarovano obdobje daljše od 10 let. Stranka se z odločitvijo o sklenitvi življenjskega zavarovanja sreča lahko le enkrat v življenju. Za sklenitev življenjskega zavarovanja se odločimo, ker želimo zagotoviti varnost družini v primeru smrti, dodatna sredstva k pokojnini ali dodatno zavarovanje za poplačilo kredita, ki smo ga najeli v primeru naše smrti. Zavarovalnica Adriatic Slovenica d. d. nudi strankam svoje storitve v stabilni, razvejani tržni mreži tudi na območju upravne enote Ajdovščina. V teoretičnem delu diplomske naloge smo predstavili zavarovanje na splošno, oblike življenjskih zavarovanj, trženje zavarovalnih storitev, dejavnost, trg in položaj Skupine AS (Adriatic Slovenica d. d.). V analitičnem delu smo analizirali prepoznavnost Adriatic Slovenica d. d. in trženje zavarovalnih storitev na območju upravne enote Ajdovščina. Z analizo o prepoznavanju Skupine AS in trženjskih zavarovalnih storitev smo prišli do sklepov in ugotovitev, ki bi morda pomagali podjetju, da bi z večjim marketinškim vložkom bolj pritegnili potrošnike.

Keywords

diplomske naloge;Adriatic Slovenica d. d.;zavarovalnice;zavarovalništvo;trženje zavarovalnih storitev;analize;sociodemografski vplivi;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UNG PTF - Faculty of Engineering and Management
Publisher:	[L. Česen]
UDC:	368
COBISS:	5364475
Views:	3372
Downloads:	195
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Recognition of a chosen insurance company and marketing of their services in Municipality of Ajdovščina
Secondary abstract:	Competition in the insurance market is dispersed and the market is difficult to operate in. Insurance companies are in competition for awareness of their products and services among consumers. Insurance represents safety against a specific occurrence or a specific fact. In the context of the product and service offer insurance represents a promise that if a damage incurs the insurance company will financially cover the financial losses, damages or other specified losses. Among other important aspects, professional field representative plays a vital part in signing insurance contracts for a specific insurance company. Life insurances are long-term insurances as their life span usually spreads over 10 years. A client might come across a life insurance related decision only once in their lifetime. Consumers decide to acquire life insurance as they seek safety for their family in case of consumer's death; additional payments in pension fund or additional loan insurance serving as a payback guarantee by the insurance company in case of consumer's death. Insurance company Adriatic Slovenica d.d offers their clients services in a consistent, well dispersed network across Slovenia. In the theoretical part of this thesis we present insurance basics, types of life insurances, marketing of insurance services, the industry, the market and the positioning of Skupina AS (Adriatic Slovenica d.d). The analytical part consists of analysis Adriatic Slovenica d.d. awareness among consumers and marketing of their insurance services in the Municipality of Ajdovščina. Based on analysing Adriatic Slovenica d.d. awareness among consumers we conclude that by increasing marketing spending and engagement would lead to higher market awareness.
Secondary keywords:	Adriatic Slovenica d.d;insurance company;insurance;marketing of insurance services;recognition;analysis;sociodemographic influence;
URN:	URN:SI:UNG
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Novi Gorici, Poslovno-tehniška fak.
Pages:	XI, 51 str.
ID:	10999370