diplomsko delo
Jasmina Hamzić (Author), Gregor Pfajfar (Mentor)

Abstract

Kanibalizacija blagovne znamke testenin Mlinotest

Keywords

Slovenija;živilska industrija;industrijsko podjetje;Mlinotest;blagovne znamke;trgovska blagovna znamka;komparacije;spremembe;trendi;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Hamzić]
UDC: 339.138
COBISS: 23974630 Link will open in a new window
Views: 1105
Downloads: 204
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Other data

Secondary language: English
Secondary title: Brand canibalisation - the case of Mlinotest
Secondary keywords: Slovenia;food industry;industrial enterprises;Mlinotest;brands;store brand;comparisons;changes;trends;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 47, 20 str.
ID: 11043185