diplomsko delo
Romana Muha (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga pečatov v nakupnem odločanju porabnikov

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;blagovne znamke;proizvodi;kvaliteta;certifikat;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Muha]
UDC: 339.138
COBISS: 23971046 Link will open in a new window
Views: 721
Downloads: 167
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of seals in consumer purchase decision making
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;brands;products;quality;certificate;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 40, 16 str.
ID: 11043190