diplomsko delo
Mateja Jesenko (Author), Irena Ograjenšek (Mentor)

Abstract

Razvoj blagovne znamke Lili in Bine

Keywords

Slovenija;osnovno šolstvo;založništvo;učbeniki;blagovne znamke;trženje;vedenje potrošnikov;zadovoljstvo;izboljšave;uspeh;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Jesenko]
UDC: 339.138
COBISS: 23960038 Link will open in a new window
Views: 511
Downloads: 119
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Other data

Secondary language: English
Secondary title: Development of the "Lili and Bine" brand
Secondary keywords: Slovenia;elementary school;publishing;text-books;brands;marketing;consumer behaviour;satisfaction;improvements;success;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 45, 21 str.
ID: 11043195
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