diplomsko delo visokošolskega strokovnega študija Organizacija in management informacijskih sistemov
Anže Biček (Author), Branislav Šmitek (Mentor), Marko Urh (Co-mentor)

Abstract

Optimizacija spletnih strani je v današnjem času ena izmed najbolj pomembnih elementov spletne strani. Strani morajo biti uporabnikom prijazne, hitre, prav tako pa morajo biti čim bolj prilagojene iskalnikom. Vse to pa je povezano z dobro optimizacijo. V diplomski nalogi smo poskušali ugotoviti trenutno najboljše načine optimizacije in jih uporabiti na realnem primeru. Problem, s katerim se soočamo je, da so na spletni strani nizko uvrščene ključne besede, stran pa tudi nima veliko obiska. S pomočjo metod optimiziranja smo stran preuredili vizualno, vsebinsko in tehnično ter tako ustvarili spletno stran prijazno brskalnikom. S pomočjo pisanja člankov in dela na socialnih omrežjih pa smo strani še dodatno izboljšali njeno vidljivost. Rezultati so pokazali, da smo pozicije za izbrane ključne besede izboljšali, prav tako pa smo povečali obisk na spletni strani, a smo ugotovili, da so na strani možne še dodatne izboljšave. Zaradi spreminjajočih se trendov je obvezna stalna optimizacija, ki bo zagotovila visoko rangirano spletno stran, prijazno tako uporabniku kot spletnih brskalnikom.

Keywords

optimizacija iskalnikov;SEO;optimizacija na spletni strani;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [A. Biček]
UDC: 004.42
COBISS: 8105747 Link will open in a new window
Views: 930
Downloads: 89
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Other data

Secondary language: English
Secondary title: Restaurant website optimisation
Secondary abstract: Website optimization is one of the most important elements of a website today. Pages should be user friendly, quick, and they should be tailored to search engines as well. All this is associated with good optimization. In our graduation thesis we tried to find the best optimization methods at the moment and use them in our real case scenario. The problem that we are faced with is that there are low ranked keywords on the website, which also does not have a lot of visits. Using optimization methods, we redesigned the page visually, in content, and in technical terms, thus creating a website friendly web page. With the help of writing articles and working on social networks, we improved the visibility of the page as well. The results showed that we improved the positions for the selected keywords, and we also increased the visit to the website, but we found that additional improvements were possible on the site. Due to changing trends, continuous optimization is required, which will provide a highly ranked website that is user friendly and search engine friendly.
Secondary keywords: - search Engine Optimization;- SEO;- key words;- on-site SEO and - off-site SEO.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 53 f.
ID: 11066329
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