zaključna strokovna naloga visoke poslovne šole
Miha Ambrož (Author), Barbara Čater (Mentor)

Abstract

Uvedba blagovne znamke Laško Special na trg

Keywords

Slovenija;pivovarstvo;industrijsko podjetje;Pivovarna Laško;novi proizvodi;trženje;trg;strategija trženja;poslovno komuniciranje;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M Ambrož]
UDC: 339.139
COBISS: 23980774 Link will open in a new window
Views: 530
Downloads: 96
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Other data

Secondary language: English
Secondary title: Launch of brand Laško Special into market
Secondary keywords: Slovenia;brewery;industrial enterprises;Pivovarna Laško;new products;marketing;market;marketing strategy;business communication;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24 str.
ID: 11079777