primer podjetja Telemach d.o.o.

Abstract

Vloga oglaševanja v procesu nakupa storitve mobilne telefonije

Keywords

trženje;storitve;oglas;oglaševanje;vedenje potrošnikov;nakup;odločanje;case study;mobilna telefonija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Njenjić]
UDC: 339.138
COBISS: 24454630 Link will open in a new window
Views: 466
Downloads: 81
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of advertising in the process of purchasing mobile phone services: The case of Telemach d.o.o. company
Secondary keywords: marketing;services;advertisement;advertising;consumer behaviour;purchasing;decision making;case study;mobile telephony;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 27, 19 str.
ID: 11079786
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