zaključna strokovna naloga visoke poslovne šole
Kristina Likar (Author), Barbara Culiberg (Mentor)

Abstract

Odnos porabnikov do trženja s hkratno podporo dobrodelnih namenov

Keywords

trženje;družbena odgovornost;dobrodelnost;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Likar]
UDC: 339.138
COBISS: 24700134 Link will open in a new window
Views: 596
Downloads: 106
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Other data

Secondary language: English
Secondary title: Consumer attitude towards cause-related marketing
Secondary keywords: marketing;social responsibility;charity;consumer behaviour;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24, 9 str.
ID: 11079867
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