zaključna strokovna naloga visoke poslovne šole
Špela Vodopivec (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv slovenskih lepotnih vlogerk na nakup dekorativne kozmetike višjega cenovnega razreda

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;psihologija potrošnika;kozmetika;poslovno komuniciranje;osebnost;multimedia;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Vodopivec]
UDC: 339.138
COBISS: 24938470 Link will open in a new window
Views: 443
Downloads: 83
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of Slovenian beauty vloggers on the purchase of higher priced cosmetics
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;consumer psychology;cosmetics;business communication;personality;multimedia;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 28, 11 str.
ID: 11079901