zaključna strokovna naloga visoke poslovne šole
Manca Ozimek (Author), Mateja Drnovšek (Author), Kaja Rangus (Mentor)

Abstract

Analiza vpliva otrokovih preferenc na nakupne odločitve staršev

Keywords

trženje;potrošništvo;potrošnik;otroci;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Ozimek]
UDC: 366
COBISS: 24945126 Link will open in a new window
Views: 394
Downloads: 80
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Other data

Secondary language: English
Secondary title: Analysis of a child's preferences on parental consumption behaviour
Secondary keywords: marketing;consumerism;consumer;children;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 21, 8 str.
ID: 11079908
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