magistrsko delo
Nastja Šrimpf (Author), Vesna Žabkar (Mentor)

Abstract

Pričakovanja porabnikov glede okusa pijače z vidika nevroznanosti

Keywords

nevropsihologija;trženje;potrošnik;psihologija potrošnika;proizvodi;brezalkoholne pijače;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Šrimpf]
UDC: 366
COBISS: 24128998 Link will open in a new window
Views: 525
Downloads: 105
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Other data

Secondary language: English
Secondary title: Customer expectations about drink taste from a neuroscience point of view
Secondary keywords: neuropsychology;marketing;consumer;consumer psychology;products;non-alcoholic beverages;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 56, 21 str.
ID: 11085055