magistrsko delo
Maja Majer (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv trženjskih placebo učinkov na zaznavo okusa

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;psihologija;blagovne znamke;živilska industrija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Majer]
UDC: 339.138
COBISS: 24350182 Link will open in a new window
Views: 425
Downloads: 94
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of marketing placebo effects on taste perception
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;psychology;brands;food industry;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 50, 10 str.
ID: 11085058
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