magistrsko delo
Vesna Vičar Ogrin (Author), Vesna Žabkar (Mentor)

Abstract

Vrednost življenjske dobe kupčeve zvestobe v specializirani turistični agenciji

Keywords

turizem;turistični proizvod;potovalni uradi;potrošnik;zadovoljstvo;lojalnost;življenjski ciklus;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Vičar Ogrin]
UDC: 366
COBISS: 24907750 Link will open in a new window
Views: 594
Downloads: 85
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Lifetme value of customer loyalty in a specialized tourist agency
Secondary keywords: tourism;tourist product;tourist-agencies;consumer;satisfaction;loyalty;life cycle;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54 str.
ID: 11085174
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