magistrsko delo
Ana Martek (Author), Tanja Dmitrović (Mentor)

Abstract

Analiza nakupnih odločitev imetnikov mnogoterih kartic zvestobe trgovcev z živili

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;lojalnost;programi;komparacije;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Martek]
UDC: 366
COBISS: 24930278 Link will open in a new window
Views: 902
Downloads: 136
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of purchase decisions of multiple grocery loyalty cards owners
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;loyalty;programmes;comparisons;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 54, 10 str.
ID: 11085186