primer podjetja MASS d.o.o.
Tanja Resnik (Author), Mateja Kos Koklič (Mentor)

Abstract

Odločanje porabnikov za nakup obutve

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;družba;kultura;psihologija potrošnika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Resnik]
UDC: 366
COBISS: 24969190 Link will open in a new window
Views: 408
Downloads: 74
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Consumer decision making for purchasing footwear: the case of MASS company
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;society;culture;consumer psychology;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 3 str.
ID: 11085205