magistrsko delo
Sanja Grkovska (Author), Mateja Kos Koklič (Mentor)

Abstract

Pripravljenost porabnikov za sprejemanje mobilnega trženja

Keywords

trženje;elektronsko trženje;mobilna telefonija;potrošnik;odločanje;spremembe;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Grkovska]
UDC: 366
COBISS: 24983526 Link will open in a new window
Views: 403
Downloads: 75
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂconsumer willingness to accept mobile marketing
Secondary keywords: marketing;electronic marketing;mobile telephony;consumer;decision making;changes;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 55, 14 str.
ID: 11085219