zaključna strokovna naloga visoke poslovne šole
Maša Žnidaršič (Author), Mateja Kos Koklič (Mentor)

Abstract

Vpliv nostalgije v oglaševanju na porabnikovo odločanje

Keywords

trženje;oglaševanje;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Žnidaršič]
UDC: 659.1
COBISS: 24990438 Link will open in a new window
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Downloads: 107
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of nostalgia in advertising in consumer decision making
Secondary keywords: marketing;advertising;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 27, 19 str.
ID: 11085230
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