ǂThe ǂdevelopment of integrated digital marketing strategy and identification of key touchpoints

ǂthe ǂcase of the brand Subrina

Abstract

The development of integrated digital marketing strategy and identification of key touchpoints

marketing;marketing strategy;vedenje potrošnika;purchasing;decision making;brands;electronic marketing;

Secondary language:	Slovenian
Secondary title:	Razvoj integrirane trženjske digitalne strategije in identifikacija ključnih porabnikovih točk stika na primeru blagovne znamke Subrina
Secondary keywords:	trženje;strategija trženja;vedenje potrošnika;nakup;odločanje;blagovne znamke;elektronsko trženje;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	IV, 90, 12 str.
ID:	11085236