diplomsko delo visokošolskega strokovnega študija
Žiga Zdovc (Author), Boris Prevolšek (Mentor)

Abstract

Diplomsko delo obravnava turistično dejavnost v Sloveniji, predvsem na ravni lokalne turistične destinacije, ki je v našem primeru občina Laško. V procesu analiziranja destinacije %Laško % sotočje dobrega% smo se osredotočili na turistične ponudnike in specifiko destinacijskega povezovanja in sodelovanja. Rezultati so pokazali, kako pomemben je dejavnik turizma za občino Laško, predvsem glede nadaljnjega razvoja (prisotnost potencialov) ter pozicioniranja na trgu kot trajnostne (zelene) destinacije, ki privablja kvalitetne goste (gostje, ki podpirajo trajnostne oblike turizma, ne obremenjujejo lokalnega okolja, zahtevajo avtentično storitev itd.). V sklopu terenske raziskave smo ugotovili, da je povezovanje med ponudniki in ustvarjalci lokalne politike (občino) oz. destinacijsko organizacijo (STIK) v povprečju slabo. Skoraj polovica ponudnikov meni, da je STIK slab poslovni partner, sploh do manjših ponudnikov. Na drugi strani pa je povezovanje in sodelovanje med ponudnikov dobro, a obstaja še veliko potenciala za razvoj. Sklepamo, da je turizem prihodnost občine Laško, saj ima vse potenciale in možnosti za razvoj ponudbe, ki jih določajo sodobni trendi turistične dejavnosti. Destinacijsko povezovanje predstavlja v sedanjosti še priložnost, ob nepravilnem in ne turističnem delovanju deležnikov destinacije (občina, ponudniki, lokalne skupnosti itd.) pa bo postalo slabost ali celo nevarnost.

Keywords

turizem;občina Laško;destinacija;turistični ponudniki;povezovanje.;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [Ž. Zdovc]
UDC: 338.48-4(497.4 Laško)(043.2)
COBISS: 2048299859 Link will open in a new window
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Other data

Secondary language: English
Secondary title: Analysis of destination "Laško - the confluence of good" and collaboration of the local tourist service providers
Secondary abstract: The diploma thesis deals with the tourist activity in Slovenia, especially at the level of the local tourist destination, which in our case is the municipality of Laško. In the process of analysing the destination "Laško - the Confluence of Good", we focused on the tourist providers and the specifics of destination networking and collaboration. The results show how important the tourism factor for the municipality of Laško is, especially regarding further development (presence of potentials) and positioning on the market as a sustainable (green) destination that attracts quality guests (guests who support sustainable forms of tourism do not impose burden on the local environment, they require authentic service etc.). As part of the field research, we found that the integration between tourist service providers and creators of local politics (municipality), namely the destination organization (STIK) is on average poor. Almost half of the providers think that STIK is a bad business partner, even smaller providers. On the other hand, collaboration and cooperation between tourist service providers is good, but there is still a lot of potential for development. To conclude, tourism is the future of the municipality of Laško, since it has all the potentials and possibilities for the development of the offer, determined by the modern trends of tourism. Destination networking is still an opportunity at the moment, but in case of irregular and non-tourist activities of the stakeholders of the destination (municipality, tourist service providers, local communities etc.) it will become a weakness or even a danger.
Secondary keywords: tourism;Municipality of Laško;destination;tourist service providers;collaboration.;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Fak. za turizem
Pages: 71, 3 str.
ID: 11092719