Analiza rasti javnega podjetja Marprom d.o.o.

delo diplomskega projekta

Tjaša Gašparič (Author), Karin Širec (Mentor)

Abstract

Zaradi hitrega razvoja in sprememb na trgu so podjetja primorana rasti in se razvijati. Spremembe lahko izhajajo iz zunanjega okolja ali notranjega okolja podjetja. Podjetja morajo vlagati svoja sredstva v rast in razvoj svojih dejavnosti. V diplomskem delu smo proučevali analizo rasti Javnega podjetja Marprom d. o. o. Cilj naloge je bil opredeliti, kako je podjetje raslo z diverzificirano strategijo rasti. Osnovna dejavnost podjetja je avtobusni prevoz potnikov v občini Maribor, svoje poslovanje pa so usmerili na upravljanje krožnokabinske žičnice in prevzem smučarskih prog na Pohorju. V empiričnem delu smo se osredotočili na analizo rasti izbranega podjetja po letih in na podlagi podatkov ugotovili, kako je podjetje raslo z diverzificirano strategijo rasti. S SWOT analizo smo preučili prednosti in slabosti podjetja ter priložnosti in nevarnosti, ki izhajajo iz okolja. S konkurenčno analizo smo preučili izbrane kazalnike. Pri kazalniku sredstev in čistih prihodkov od prodaje smo ugotovili, da so z leti naraščali. Pri kazalniku čistega poslovnega izida pa smo ugotovili, da je ta v obdobju med letoma 2015 in 2016 upadel.

Keywords

rast podjetja;razvoj podjetja;strategija;konkurenca;diverzifikacija;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Gašparič]
UDC:	005.412
COBISS:	13336348
Views:	691
Downloads:	84
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of growth for public company Marprom Ltd.
Secondary abstract:	Due to the fast development of the market change, companies are slowly growing and developing. Changes can come from the outside environment or the company's internal environment. The company must invest its resources in the growth and development of its activities. In the diploma thesis we studied the analysis of the growth of the public company Marprom ltd. The goal of the task was to define how the company grew with a diversified growth strategy. The main activity of the company is the bus transport of passengers in the municipality of Maribor. They directed their business to the management of a circular cable car and taking over the ski slopes on Pohorje. In the empirical part, we focused on the analysis of growth of the selected company over the years and based on of the data we found out how the company grew with a diversified growth strategy. With the SWOT analysis, we examined the strengths and weaknesses of the company, and the opportunities and threats arising from the environment. Competitive analysis examined the selected indicators. The indicator of assets and clear sales earnings showed that they were increasing over the years. The indicator of clear profit showed its decline in the period between 2015 and 2016.
Secondary keywords:	company growth;diversified growth;growth strategy;competitive analysis;corporate development;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	52 str.
ID:	11111679