magistrsko delo
Laura Kovše (Author), Simona Šarotar Žižek (Mentor)

Abstract

Človeški viri smo v podjetju obenem cilj in sredstvo. Podjetje ne more obstajati, vsaj ne takšno, ki bi uspevalo dolgoročno, če ne zadovoljuje potreb in želj zaposlenih, prav tako ni podjetja, ki bi lahko obstajalo in delovalo brez ljudi. Tako se morajo managerji in upravljalci v podjetjih zavedati, da je človek proizvodni dejavnik, ki podjetju prinaša dobiček, zato ne smejo v zaposlenih nikakor videti samo stroškov, pač pa najkvalitetnejši vir inovativnosti in idej, znanja, kreativnosti, sposobnosti in ustvarjalnosti za ustvarjanje dodane vrednosti, posledično pa morajo poskrbeti za odlično organiziran management človeških virov. V današnjem tehnološkem napredku podjetja skoraj več ne morejo obstajati brez spletnega poslovanja in uporabe socialnih omrežij. Ravno zaradi teh dveh dejavnikov pa so se funkcije managementa človeških virov, poznanih nekoč, spremenile. V magistrskem delu smo tako ugotavljali, kako in zakaj so se posamezne funkcije preoblikovale in kakšno vlogo imajo pri tem splet in socialna omrežja. Za boljše razumevanje smo razložili, kako je spletno poslovanje sestavljeno in kako ga delimo, ter opisali Facebook, Instagram, Youtube in blog, saj smo si kot cilj zadali, da razložimo poslovanje modernih podjetij tako imenovanih influencerjev, ki prav ta socialna omrežja in platforme uporabljajo kot glavni predmet poslovanja. Ugotovili smo, da je splet preoblikoval funkcije managementa in njihove aktivnosti, da so sedaj veliko bolj digitalno podprte ter da sta e-zaposlovanje in uporaba spleta in tehnologije v namene razvoja in usposabljanja že pravilo in ne izjema. Prav tako smo spoznali, da moderna podjetja, ki temeljijo na poslovanju preko socialnih omrežij, poslujejo drugače kot tradicionalna in imajo drugačen in prilagojen management človeških virov.

Keywords

človeški viri;management človeških virov;elektronsko poslovanje;digitalno poslovanje;socialna omrežja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. Kovše]
UDC: 005.96:004.738.5(043.2)
COBISS: 13378076 Link will open in a new window
Views: 831
Downloads: 120
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Other data

Secondary language: English
Secondary title: Human resource management in companies based on e-business
Secondary abstract: In a company, human resources are a goal, as well as a resource. A company cannot exist, at least not a company that would succeed in the long run, if it does not meet the needs and wishes of the employees, there is also no company that could exist and operate without people. Thus managers in companies need to be aware that human beings are a productive factor that brings profit to the company, and therefore they should not in any way look at the employees as a cost, but the best source of innovation and ideas, knowledge, creativity, competence and creativity to create added value, and consequently they must provide excellently organized human resource management. In today's technological progress, companies can no longer exist without e-business and the use of social media. Precisely because of these two factors, functions of the human resource management, as we once knew, developed. In this master's thesis, we identified how and why individual functions of human resource management transformed and what role web and social media play in this regard. For a better understanding, we explained e-business structure and described Facebook, Instagram, Youtube, and blog, since one of our main objectives was to explain the business of modern companies of influencers, who use social media as a primary subject of business. We found that the web transformed the human resource management functions and their activities, that they are now much more digitally supported, and that e-recruitment and the use of the Internet and technology for development and training purposes are already a rule and not an exception. Moreover we realized, that modern companies based on business through social media do business differently than traditional ones and have different and customized human resource management.
Secondary keywords: human resource management;online business;e-business;digital business;social media;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 80 str.
ID: 11157922