Analiza prepoznavnosti slovenskih oglaševalskih agencij med študenti

delo diplomskega projekta

Martina Jazbec (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

Delo diplomskega projekta temelji na naslovu Analiza prepoznavnosti slovenskih oglaševalskih agencij med študenti. Razdeljeno je na dva dela, teoretičnega in praktičnega. V teoretičnem delu smo predstavili oglaševanje, njegove cilje, podrobneje predstavili vrste in medije oglaševanja. Pomemben del diplomskega projekta pa so same oglaševalske agencije, zato najdemo v tem delu njihov podrobnejši opis, predvsem pa predstavitve določenih oglaševalskih agencij, ki delujejo na slovenskem trgu. Ker pa se na vsakem trgu veliko stvari vrti okrog tekmovanja in konkurence, smo predstavili še najpomembnejše nagrade za oglaševalske agencije. V praktičnem delu smo se osredotočili na analizo prepoznavnosti. Anketa je bila razdeljena med 17 študentov marketinga in 17 študentov drugih usmeritev v času od 21. 5. 2018 do 25. 6. 2018. Predstavljena je z barvnimi grafi in razumljivimi opisi.

Keywords

oglaševanje;agencije;prepoznavnost;študenti;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Jazbec]
UDC:	659.1
COBISS:	13397532
Views:	399
Downloads:	51
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Recognition of Slovenian advertising agencies among students
Secondary abstract:	The diploma project is based on the Recognition of Slovenian advertising agencies among students. It is divided into two parts, theoretical and practical. In the theoretical part, we presented advertising, its goals, presented the types and media of advertising in greater detail. An important part of the diploma project is the advertising agencies themselves, which is why we find in this part their detailed description, and especially the presentations of certain advertising agencies operating on the Slovenian market. However, because in every market a lot of things are about competition, we also presented the most important awards for advertising agencies. In the practical part, we focused on the analysis of recognition. The survey was distributed to 17 students of marketing orientations and 17 students of other courses in the period from 21.5.2018 to 25.6.2018. The results are presented with color charts and understandable descriptions.
Secondary keywords:	advertising;advertising agencies;recognition;students;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	32 str., 2 str. pril.
ID:	11163136