diplomsko delo
Žiga Šef (Author), Tina Tomažič (Mentor)

Abstract

Vsestranska prisotnost oglaševanja v vsakdanjiku ljudi je z leti postala vse bolj intenzivna. K temu dosti prispeva spletna kultura, ki je oglaševanje naredila veliko bolj dostopno in razširjeno. Z razširjenostjo pa so nastopile tudi popolnoma nove etične dileme na tem področju. V tej nalogi smo pregledali, kaj je spornega na spornem oglaševanju in kakšne regulacije lahko najdemo, ki to omejujejo. Analizirali smo etično sporne oglase in nekatera spletna mesta, ki nudijo spletno oglaševanje, ter s pomočjo rezultatov prikazali etični okvir oglaševalske industrije.

Keywords

sporno oglaševanje;etika;regulacije;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [Ž. Šef]
UDC: 659.1(043.2)
COBISS: 22594070 Link will open in a new window
Views: 1184
Downloads: 150
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Other data

Secondary language: English
Secondary title: Ethical aspect of controversial advertisement
Secondary abstract: The vast presence of advertising in the everyday lives of people has become increasingly intense over the years. Much of this is contributed by the online culture, which has made advertising much more accessible and universally present. With the increase in presence there were also completely new ethical dilemmas in this area. Throughout this work we reviewed some of the controversial parts of ads and the regulations that are present to limit those controversies. We analyzed ethically disputable ads and some websites that offer online advertising. The results helped us in creating an ethical framework of the advertising industry.
Secondary keywords: controversial advertising;ethics;regulations;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: IX, 54 str.
ID: 11188731
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