Stališča o učinkovitosti uporabe univerzalnih principov prepričevanja

magistrsko delo

Laura Pavlič (Author), Metka Kordigel Aberšek (Mentor)

Abstract

Retorika kot veščina prepričevanja je v sodobni družbi ena najpomembnejših veščin. Govorci, ki so dobri retoriki in znajo njena načela uporabiti na ustrezen način, lahko to izkoristijo v svoj prid. Retoriko podrobneje poznajo predvsem tisti, ki se poklicno ukvarjajo s prepričevanjem ali manipulacijo, vendar to ne pomeni, da za druge posameznike znanje o retoriki ni koristno. Vsak človek, ki živi v moderni družbi, se dnevno sooča z različnimi govornimi okoliščinami. Te so lahko popolnoma običajni pogovori, lahko pa so to retorične situacije, iz katerih ima vsaj eden izmed govorcev določeno korist. Slednje okoliščine so s strani okoriščanja posameznika vnaprej zelo dobro premišljene. Ta posameznik vstopi v stik z določeno osebo z namenom,da ima kasneje od tega korist. V tem primeru je znanje o retoriki, tudi za ljudi, ki se ne ukvarjajo z njo, smiselno in uporabno. S tem znanjem lažje prepoznajo manipulacijske strategije, ki jih nekdo preizkuša v pogovoru z njimi, in se jim lažje uprejo. Glede na to da je tovrstno poznavanje zakonitosti retorike lahko koristno v vsakdanjem življenju, bi se lahko prenašalo že na otroke. Raziskav s področja uporabe in razumevanja retorike pri osnovnošolskih učencih v Sloveniji primanjkuje. Raziskave, ki bi se dotikala univerzalnih principov prepričevanja, na slovenskem področju ni mogoče najti. V osnovnih šolah se retoriki kot vedi ne posveča posebej. Devetošolci imajo sicer možnost izbrati izbirni predmet Retorika, kjer se vsebine retorike podrobneje obravnavajo, vendar do takrat učenci nimajo stika z njo. Ob tem je tudi v zadnjem razredu osnovne šole ta predmet zgolj izbira. Ker je raziskav s tega področja tudi po svetu malo, se bomo v tem magistrskem delu posvetili primerjavi razumevanja univerzalnih principov prepričevanja med petošolci in devetošolci. V nadaljevanju bomo predstavili, s čim se ukvarja retorika kot veda in njeno zgodovino. Naredili bomo pregled sestave prepričevalnega govora in zapisali, kako že prastare civilizacije zapuščajo dragoceno znanje o retoričnem govoru. Kasneje bomo opisali vseh sedem univerzalnih principov prepričevanja. Univerzalni principi prepričevanja so povzeti po raziskavah profesorja Roberta B. Cialdinija, ki se poklicno ukvarja z manipulacijskimi strategijami in njihovim vplivom na družbo. V magistrskem delu se bomo posvetili razmišljanju učencev in njihovem razumevanju univerzalnih principov prepričevanja. Preverjali bomo, ali učenci, kljub temu da jim retorična načela, vsaj do devetega razreda, niso načrtno predstavljena, razumejo univerzalne principe prepričevanja. Primerjali bomo odgovore prvošolcev in petošolcev ter ugotavljali, v kolikšni meri učenci dojemajo učinkovitost teh principov in na kakšen način si jih razlagajo.

Keywords

magistrska dela;univerzalni principi prepričevanja;retorika;stališča učencev;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.09 - Master's Thesis
Organization:	UM PEF - Faculty of Education
Publisher:	[L. Pavlič]
UDC:	37.015:808.5(043.2)
COBISS:	24928264
Views:	637
Downloads:	131
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Student's views on effectiveness of using universal principles of persuasion
Secondary abstract:	Rhetoric as a persuasion skill is one of the most important skills in the modern society. Speakers who are good rhetoricians and know how to use rhetoric principles properly can turn this into their advantage. Normally, those who deal with persuasion or manipulation as part of their profession have a detailed knowledge of Rhetoric; however, this does not mean that knowledge of Rhetoric could not be useful to other people. In the modern society we daily find ourselves in various speaking situations. These can be simple everyday talks, or Rhetoric situations from which at least one of the speakers has a certain profit. Such situations are very well planned in advance by those who profit from them. Such persons enter into contact with others with the intention of gaining profit from them. In such cases knowledge of Rhetoric can be useful to those who do not use it normally. It can help them recognize manipulation strategies that are being tried on them in the speaking situation and thus to resist them. Since knowledge of the principles of Rhetoric can be useful in everyday life, it could be introduced already to children. In Slovenia, there is a lack of research on the understanding and the use of Rhetoric among primary school students, and no research exists that would deal with the universal principles of persuasion. In primary school, Rhetoric as a science is not given special attention. In grade nine, Rhetoric is offered to students as a separate course and they can study it in detail; however, before grade nine they do not come into contact with it. And even in grade nine Rhetoric is only an elective course. Research in this field is also scarce worldwide, therefore this Master's thesis will focus on the comparison of the understanding of the universal principles of persuasion among students of grade five and students of grade nine. In the following, Rhetoric as a science will be presented, as well as its history. The structure of persuasion speech will be analysed, and knowledge of ancient civilizations on rhetoric speech will be presented. In addition, the seven universal principles of persuasion will be described, as were defined through research by Robert B. Cialdini, who deals with manipulation strategies and their influences on society. The Master's thesis will focus on students' understanding of the universal principles of persuasion. We will try to determine whether students understand the universal principles of persuasion-despite the fact that they are not acquainted with rhetoric principles, at least not before grade nine. The answers of students in grade five will be compared to those of students in grade one in order to determine to what extent the students comprehend the effectiveness of these principles and how they interpret them.
Secondary keywords:	master theses;universal principles of persuasion;studentʼs views;Rhetoric;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Pedagoška fak., Oddelek za razredni pouk
Pages:	148 f.
ID:	11192429