delo diplomskega projekta
Nejc Sedej (Author), Matjaž Iršič (Mentor)

Abstract

Prodaja je ena izmed najpomebnejših aktivnosti pri delovanju podjetja. Polek ekonomskega vidika, daje organizacijam ogromno podatkov, ki so ob pravilnem analiziranju le-teh, lahko ključnega pomena za nadaljni razvoj in uspešnost podjetja. V diplomskem delu je v teoretičnem delu predstavljeno kaj je prodaja, torej opredelitev, pomen in naloge prodaje… Podamo se v natančnejšo analizo uspešnosti prodaje in predstavimo različne segmente le-te. Sledi drug del, kjer znanje teoretičnega dela prenesemo na praktičnega in sicer obravnavamo analizo uspešnosti prodaje startup podjetja, ki se ukvarja s prodajo ročnih ur. Pri analizi ugotovimo, da je za mlado podjetje analiza prodaje lahko ključnega pomena, saj so bili analizirani segmenti obsega prodaje, stroškov in dobičkonosnosti, prodajnega osebja, prodajnih cen, plačil ter zadovoljstva odjemlacev. Pri tem smo ugotovili, da prodaja niha iz meseca v mesec, da morda spletna prodaja le ni dovolj in da je potencial pri analizi določenih segmentov prodaje velik.

Keywords

prodaja;uspešnost;start-up;ročne ure;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [N. Sedej]
UDC: 658.8
COBISS: 13515804 Link will open in a new window
Views: 581
Downloads: 61
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Other data

Secondary language: English
Secondary title: Sales performance analysis of MZT Investicije d.o.o.
Secondary abstract: Sales is one of most important activities in the company. Beside economic view, sales give organizations a lot of different data which can be crucial for further development and success of the company if they are analyzed properly. In thesis, is in theoretical part, presented what sale is, definition, meaning and tasks of the sale. Further is disccussed about sales performance analysis and segments of it. In second part the knowledge from theoretical part is transferred on practical work. There is analysed startup company that sells watches. In the analysis we find out that for a young company analysis can be crucial. We analysed every segment of sales perfomance analysis. The results show us that sales fluctuate over certain months, that online sale maybe is not enough, and thah further analysis of those segments have a big potential.
Secondary keywords: sales analysis;watches;startup;segments of sales;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 40 str.
ID: 11213996