Digitalno oglaševanje oblačilnih modnih izdelkov

delo diplomskega projekta

Katarina Mir (Author), Bruno Završnik (Mentor)

Abstract

Delo diplomskega projekta z naslovom Digitalno oglaševanje oblačilnih modnih izdelkov je celostno zasnovano na podlagi teoretičnih izhodišč in primera dobre prakse. V svetu oglaševalcev oblačilnih modnih izdelkov postajajo digitalni mediji vse pomembnejši, saj ponujajo drugačno okolje za oglaševanje kot pa tradicionalni mediji. V okviru diplomskega dela smo raziskovali, kaj sploh je digitalno oglaševanje, kako modne hiše uporabljajo digitalne medije za oglaševanje, kakšna je prihodnost za digitalne medije in kakšne trende lahko pričakujemo v prihodnosti. V zadnjem poglavju smo navedli primer dobre prakse na podlagi podjetja NET-A-PORTER.

Keywords

oglaševanje;digitalno oglaševanje;digitalni marketing;družbena omrežja;oblačila;moda;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[K. Fir]
UDC:	659.1:687
COBISS:	13493020
Views:	666
Downloads:	138
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Digital advertising fashion clothes
Secondary abstract:	The graduation project titled” Digital advertising of fashion clothes” is based on theoretical starting points and an example of good practice. In the world of fashion marketing, digital media is becoming very a very important tool for advertising. In this project we defined what the definition of digital marketing, how fashion houses use digital marketing to their advantages, what the future holds for digital marketing and what trends can we expect in the future. The last section we presented an example of good practice based on the company NET-A-PORTER.
Secondary keywords:	digital advertising;fashion marketing;fashion products;social media;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 32 str.
ID:	11214527