Jezik: | Slovenski jezik |
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Leto izida: | 2019 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | [K. Fir] |
UDK: | 659.1:687 |
COBISS: | 13493020 |
Št. ogledov: | 666 |
Št. prenosov: | 138 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Digital advertising fashion clothes |
Sekundarni povzetek: | The graduation project titled” Digital advertising of fashion clothes” is based on theoretical starting points and an example of good practice. In the world of fashion marketing, digital media is becoming very a very important tool for advertising. In this project we defined what the definition of digital marketing, how fashion houses use digital marketing to their advantages, what the future holds for digital marketing and what trends can we expect in the future. The last section we presented an example of good practice based on the company NET-A-PORTER. |
Sekundarne ključne besede: | digital advertising;fashion marketing;fashion products;social media; |
Vrsta dela (COBISS): | Delo diplomskega projekta/projektno delo |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | II, 32 str. |
ID: | 11214527 |