magistrsko delo
Manca Polovšak (Author), Urša Golob (Mentor)

Abstract

V zadnjih desetletjih je naraščajoča potrošnja po vsem svetu povečala pritisk na okolje in podnebne spremembe. Potrošniki smo se začeli zavedati, da s svojimi odločitvami vplivamo na okolje in družbo, počasi prevzemamo odgovornost in spreminjamo svoje vedenje. V magistrski nalogi sem raziskovala razumevanje trajnostno naravnane potrošnje in odnos do vpeljevanja trajnostnih potrošniških praks v nakupni proces prehranskih izdelkov. Zanimalo me je, kako dobro potrošniki poznajo trajnostne vidike, kako jih vrednotijo, koliko jih že vpeljujejo v sam proces nakupa in s kakšnimi ovirami oz. izzivi se pri tem soočajo. Z metodo polstrukturiranih intervjujev sem ugotovila, da trajnostno vedenje potrošniki dobro poznajo in pozitivno vrednotijo. Osrednji oviri za trajnostno potrošnjo sta udobje in priročnost netrajnostnih nakupovalnih praks, izhajata pa iz pomanjkanja časa in navade, ki zasleduje hiter življenjski stil. Spodbudno pa je spoznanje, da se vprašani zavedajo pomena svojega potrošniškega vedenja, postopno že vpeljujejo trajnostne prakse, ob tem prevzemajo odgovornost za trajnostno nakupovanje in kritično gledajo na svoje nakupovalne navade. Slednje ustvarja motivacijo za vpeljevanje in poglabljanje trajnostnih nakupnih praks prehranskih izdelkov.

Keywords

trajnostno potrošništvo;nakupovalne prakse;prehranski izdelki;trajnostni nakupni proces;Trajnostni razvoj;Nakupovanje;Potrošništvo;Vedenje potrošnikov;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Polovšak]
UDC: 366:502.131.1(043.3)
COBISS: 36328285 Link will open in a new window
Views: 967
Downloads: 223
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Other data

Secondary language: English
Secondary title: Understanding of sustainable consumption
Secondary abstract: In recent decades, the worldwide increase in consumption has had a negative impact on the environment and climate change. Consumers have become aware that through our actions we are influencing the environment and society, and this has resulted in our taking responsibility and changing of our behavior. This thesis explores the understanding of sustainable consumption and the attitude towards introducing sustainable consumer practices into the purchasing process of food products. I was interested in how well consumers are aware of sustainable aspects, how they value them, how much of them they are already including sustainability in the buying process and what obstacles or barriers they are facing in this regard. Using the method of semi-structured interviews, I have found that sustainable behavior is well known and positively valued by consumers. The main barriers to sustainable consumption are comfort and convenience of unsustainable shopping practices, which result from a lack of time and habits which pursue a fast-paced lifestyle. It is encouraging, however, that respondents are aware of the importance of their consumer behavior, that they are slowly incorporating sustainable practices and taking responsibility for sustainable shopping with a critical view on their shopping habits. The abovementioned facts are thus creating the motivation to introduce and strengthen sustainable purchasing practices of food products.
Secondary keywords: Sustainable development;Shopping;Consumerism;Consumer behavior;Master's theses;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 111 str.
ID: 11218572