magistrsko delo
Gašper Gračner (Author), Milan Ojsteršek (Mentor)

Abstract

S tem magistrskim delom smo želeli predstaviti področje optimizacije spletnih strani ter opisati dejavnike, ki vplivajo na boljše iskalne rezultate. Avtorji del, povezanih z optimizacijo spletnih strani, največkrat poudarijo pomembnost ključnih besed. Naloga opisuje tradicionalne in moderne načine iskanja ključnih besed. Med moderne načine lahko prištevamo tudi avtomatizirano iskanje le-teh. Pristopi iskanja se med sabo močno razlikujejo, nekateri temeljijo na statističnih podatkih, drugi na oblikovnih lastnostih besedila, tretji pa na strojnem učenju. Predstavljen je po en algoritem iz posamezne kategorije ter primerjava uspešnosti s podatki, ki smo jih pridobili iz storitve DataForSEO.

Keywords

algoritmi iskanja ključnih besed;SEO-optimizacija;spletni iskalniki;obdelava naravnega jezika;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [G. Gračner]
UDC: 004.659:81'322.2(043.2)
COBISS: 22796822 Link will open in a new window
Views: 751
Downloads: 86
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: SEO optimization tool
Secondary abstract: This master thesis addresses area of search engine optimization. It describes all parts of web site important for better search results. A lot of search engine optimization related works point out importance of choosing right keywords. Thesis describes traditional and modern ways how to find a right keywords. Automatic keyword extraction belongs to modern and sophisticated approaches. Algorithms for automatic keyword extraction are split in three main groups. First group uses text statistical data, algorithms in second group are based on extracting text features and the third group is based on machine learning. Thesis describes one algorithm for each group and compares their efficiency based on results from DataForSEO service.
Secondary keywords: keyword extraction algorithms;SEO-optimization;search engines;natural language processing;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Računalništvo in informacijske tehnologije
Pages: VII, 75 f.
ID: 11225827
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