Poslovni model za spletno poslovno idejo SharedPower

diplomsko delo

Urška Türk (Author), Jaro Berce (Mentor)

Abstract

Osnovi namen spletne poslovne ideje SharedPower je omogočanje digitalnega prostora v katerem bi se srečevali ponudniki in povpraševalci. Ponudniki bi lahko nudili storitve in posojali stvari, povpraševalci pa bi lahko storitve uporabljali ali si stvari izposojali. Pogoje storitev in posojanja bi določili ponudniki. Poslovni model za spletno poslovno idejo se, glede na značilnosti, uvršča med modele B2C in C2C, posredniške modele in med modele ustvarjalcev trga. Model vključuje elemente, ki opredeljujejo vrednost za kupca, prihodke podjetja, konkurenčno okolje, segment strank, stroške, strategijo trga in vodstveno ekipo. Po vzpostavitvi sem določila prednosti in omejitve poslovnega modela in jih prikazala s pomočjo SWOT analize. Obstoječi model in dileme, ki so se vzpostavile skozi generiranje poslovnega modela pri posameznih elementih, sem testirala s pomočjo podatkov pridobljenih iz anketnega vprašalnika. Model sem testirala, da bi pridobila informacije o odnosu potencialnih uporabnikov do spletne poslovne ideje (RV1), najbolj primerni uporabi tehnologije (RV2) in informacije, ki bi mi pomagale pri določanju ciljne publike (RV3). Glede na ugotovitve sem predlagala izboljšave, ki se nanašajo predvsem na izboljšanje zaupanja med uporabniki, uporabe tehnologije in določanjem ciljne publike. Z upoštevanjem predlogov bi lahko poslovni model izboljšala in posledično zmanjšala obseg omejitev modela.

Keywords

poslovni model;model posredništva;SWOT analiza;model B2C;model C2C;Poslovanje;Svetovni splet;Spletne storitve;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[U. Türk]
UDC:	005.336.1:004.738.5(043.2)
COBISS:	36454237
Views:	774
Downloads:	211
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business model for online business idea of SharedPower
Secondary abstract:	The basic purpose of the SharedPower online business idea is to provide a digital space for providers and demanders to meet. Providers could provide services and lend things, and demanders could use or borrow things. The terms of service and lending would be set by the providers. The business model for the online business idea is, according to its characteristics, classified as B2C and C2C models, intermediary models and market makers. The model includes elements that define customer value, company revenue, competitive environment, customer segment, cost, market strategy, and management team. After setting up, I identified the benefits and limitations of the business model and presented them using a SWOT analysis. I tested the existing model and dilemmas that arose through the generation of the business model for individual elements using the data obtained from the questionnaire. I tested the model to obtain information about potential users' attitudes toward the online business idea (RV1), the most appropriate use of technology (RV2), and information that would help me determine my target audience (RV3). Based on the findings, I have suggested improvements that primarily relate to improving user confidence, use of technology, and targeting. By following the suggestions, the business model could improve and consequently reduce the scope of the model's limitations.
Secondary keywords:	Business;World Wide Web;Web services;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	101 str.
ID:	11228339