Organiziranost upravljanja turistične znamke destinacije in njena ponudba

primer turistične kooperative Rogla-Pohorje

Eva Brišnik (Author), Miro Kline (Mentor)

Abstract

Slovenija šteje 212 občin. Velikokrat je bilo to število jabolko spora med zagovorniki razdrobljenosti slovenskih občin in tistimi za manjše število večjih občin oz. pokrajin. Razlogi za združevanje slovenskih občin so po Vlajevem (2011) mnenju mnogoštevilni, predvsem pa veliko od naših 211 (212 v letu 2019, op.a.) občin ni sposobnih uresničevati nalog, ki jih določajo ustava in zakonodaja, niti prostovoljnih nalog, ki jih določajo z lastnim samoupravnim pravom. Ali medijski izbruhi, da bi imela Slovenija manj občin, v različnih časovnih valovih niso več potrebni in se bodo začele občine na drugačen način povezovati v prihodnosti za bolj učinkovit nastop na turističnem zemljevidu? To skušam ugotoviti v svoji magistrski nalogi. Štiri različne občine v Dravinjski dolini: Slovenske Konjice (13.600 prebivalcev), Zreče (6.400), Oplotnica (3.600) in Vitanje (2.300) so se pred skoraj tremi leti podale na skupno pot na turističnem zemljevidu. Vsaka ima svojo prednost, znamenitost, značilnost, ki izstopa iz povprečja, a potrebuje organizirano pomoč, da doseže več. S pomočjo teoretičnih izhodišč in kvalitativne raziskave bom na izbranem primeru Destinacije Rogla-Pohorje, ki je novembra 2016 spremenila organiziranost upravljanja, raziskala, kako organiziranost upravljanja vpliva na ponudbo in tržno komuniciranje turistične destinacije. Raziskovala bom na podlagi časovne premice: pred in po spremembi organiziranosti upravljanja; ter po obliki organiziranosti upravljanja turistične destinacije.

Keywords

organiziranost upravljanja;turistična destinacija;Turizem;Upravljanje;Tržno komuniciranje;Rogla (Slovenija);Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[E. Brišnik]
UDC:	338.48:005(043.2)
COBISS:	36419933
Views:	502
Downloads:	131
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Organization of tourist destination management and its offer - Example of tourist cooperative Rogla-Pohorje
Secondary abstract:	Slovenia counts 212 municipalities. Often this presented dispute between the defenders of the fragmentation of Slovenian municipalities and those for a smaller number of larger municipalities, landscapes. The reasons for the unification of Slovenian municipalities are according to Vlaj (2011) numerous, but above all, many of our 211 (212 in 2019) Municipalities are not capable of fulfilling the tasks defined by the constitution and legislation, nor the voluntary tasks defined by their own self-governing law. Are media outbursts in order for Slovenia to have fewer municipalities in different time waves no longer needed and will municipalities begin to connect in a different way in the future for a more efficient appearance on a tourist map? I try to find this out in my master's thesis. Four different municipalities in the Dravinja valley: Slovenske Konjice (13,600 inhabitants), Zreče (6,400), Oplotnica (3,600) and Vitanje (2,300) almost three years ago stepped on a common journey on a tourist map. Each has its own advantage, its significance, a characteristic that stands out from the average, but it needs organized help to achieve more. With the help of theoretical starting points and qualitative research on the selected example of Rogla-Pohorje Destination, which changed its organization management in November 2016, I will investigate how the organization management influences the offer and market communication of the tourist destination. I investigated this on the basis of the time line: before and after the change in organization management; and upon the type of organization management of the tourist destination.
Secondary keywords:	Tourism;Management;Marketing communication;Rogla (Slovenia);Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	80 str.
ID:	11229091