diplomska naloga
Jerneja Cvikl (Author), Dragan Kesič (Mentor)

Abstract

Vpliv marketinškega komuniciranja na nakupne odločitve potrošnikov dietne prehrane

Keywords

marketinško komuniciranje;nakupne odločitve;potrošniki;dietna prehrana;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [J. Cvikl]
UDC: 339.138:658.6(043.2)
COBISS: 1540685764 Link will open in a new window
Views: 1729
Downloads: 73
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: marketing communication;purchasing decisions;consumers;diet nutrition;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 41 str., [4] str. pril.
ID: 11310523