Razvoj blagovne znamke v start-up podjetju

magistrska naloga

Neli Fatorič (Author), Mitja Ruzzier (Mentor)

Abstract

No abstract data available

Keywords

blagovna znamka;razvoj blagovne znamke;start-up;vitki pristop;vitko znamčenje;najosnovnejša sprejemljiva znamka;SBFunnel;notranji in zunanji pogled na blagovno znamko;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.09 - Master's Thesis
Organization:	UP FM - Faculty of Management Koper
Publisher:	[N. Fatorič]
UDC:	005.347.772(043.2)
COBISS:	1541035204
Views:	2277
Downloads:	276
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary keywords:	brand;brand development;startup;lean approach;lean branding;minimum viable brand;SBFunnel;internal and external perspectives of a brand;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. na Primorskem, Fak. za management
Pages:	X, 99 str., [6] str. pril.
ID:	11353974