magistrsko delo
Katja Hus (Author), Barbara Čater (Mentor)

Abstract

Posebnosti trženjskega komuniciranja v panogi informacijske tehnologije

Keywords

trženje;medorganizacijsko trženje;poslovno komuniciranje;case study;informacijska tehnologija;podjetje;Comtron;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Hus]
UDC: 659.1
COBISS: 25304550 Link will open in a new window
Views: 386
Downloads: 49
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Marketing communications particularities in the information technology industry
Secondary keywords: marketing;intercompany marketing;business communication;case study;information technology;enterprises;Comtron;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 68, 16 str.
ID: 11381622
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