magistrsko delo
Jure Bedenk (Author), Aleš Torkar (Author), Mateja Bodlaj (Mentor)

Abstract

Zeleno trženje kot vir konkurenčne prednosti slovenskih podjetij

Keywords

Slovenija;podjetništvo;podjetje;varstvo okolja;trajnostni razvoj;trženje;konkurenčne prednosti;trendi;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Bedenk
UDC: 339.138
COBISS: 25130982 Link will open in a new window
Views: 480
Downloads: 86
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Green marketing as a source of a competitive advantage in Slovenian firms
Secondary keywords: Slovenia;entrepreneurship;enterprises;environmental protection;sustainable development;marketing;competitive advantage;trends;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 98, 60 str.
ID: 11381649