magistrsko delo
Špela Fabjan (Author), Vesna Žabkar (Mentor)

Abstract

Etična paradigma oglaševanja z vidika strokovnjakov v oglaševalskih agencijah

Keywords

trženje;oglaševanje;etika;poslovna etika;odločanje;problematika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š.Fabjan]
UDC: 659.1
COBISS: 25054694 Link will open in a new window
Views: 377
Downloads: 57
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Ethical paradigm of advertising from advertising agency practitioners' perspective
Secondary keywords: marketing;advertising;ethics;business ethics;decision making;problems;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 73, 69 str.
ID: 11381665
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