magistrsko delo
Tanja Lazić (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza dejavnikov izkušnje strank na prodajnem mestu

Keywords

trženje;prodaja na drobno;prodajalna;vedenje potrošnikov;zadovoljstvo;meritve;trendi;poslovno komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Lazić]
UDC: 366
COBISS: 25357286 Link will open in a new window
Views: 534
Downloads: 54
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of factors of retail customer experience
Secondary keywords: marketing;retail trade;shops;consumer behaviour;satisfaction;measurements;trends;business communication;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 66, 18 str.
ID: 11405144
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