magistrsko delo
Kaja Naglič (Author), Mateja Kos Koklič (Mentor)

Abstract

Motivi milenijcev za nakup blagovnih znamk višjega cenovnega razreda

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;cena;luksus;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Naglič]
UDC: 366
COBISS: 25317350 Link will open in a new window
Views: 642
Downloads: 93
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Millennials' motives for purchasing high-end brands
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;price;luxury;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 56, 14 str.
ID: 11405164
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