magistrsko delo
Katja Podlipnik (Author), Mateja Bodlaj (Mentor)

Abstract

Uravnotežen pogled na znamko turistične destinacije Škofja Loka

Keywords

turizem;turistična geografija;blagovne znamke;image;vrednost;lojalnost;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Podlipnik]
UDC: 339.138
COBISS: 25419494 Link will open in a new window
Views: 472
Downloads: 72
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Other data

Secondary language: English
Secondary title: ǂA ǂbalanced view on the Škofja Loka tourism destination brand
Secondary keywords: tourism;tourist geography;brands;image;value;loyalty;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 55, 17 str.
ID: 11405241