magistrsko delo
Kristina Puc (Author), Mateja Kos Koklič (Mentor)

Abstract

Vplivneži na Instagramu in njihov vpliv na nakupno odločanje porabnikov

Keywords

trženje;vedenje potrošnikov;odločanje;psihologija potrošnika;družbena omrežja;Instagram;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Puc]
UDC: 366
COBISS: 25304038 Link will open in a new window
Views: 731
Downloads: 117
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Influencers on Instagram and their influence on consumer decision making
Secondary keywords: marketing;consumer behaviour;decision making;consumer psychology;social networks;Instagram;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 55, 7 str.
ID: 11405245
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