magistrsko delo
Mojca Zamernik (Author), Tomaž Kolar (Mentor)

Abstract

Analiza obstoječih blagovnih znamk copat kot podlaga za razvoj identitete nove blagovne znamke BeGiraffe

Keywords

trženje;blagovne znamke;identiteta podjetja;image;management;novi proizvodi;zagonsko podjetje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Zamernik]
UDC: 339.138
COBISS: 25391334 Link will open in a new window
Views: 428
Downloads: 67
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of existing brands of slippers as a base for developing an identity of a new brand - BeGiraffe
Secondary keywords: marketing;brands;corporate identity;image;management;new products;start-up;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 60, 25 str.
ID: 11405300