zaključna strokovna naloga visoke poslovne šole
Maruša Sitar (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga oglaševanja z veleplakati v procesu zaznavanja voznikov avtomobilov

Keywords

trženje;oglaševanje;oglas;cestni promet;psihologija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Sitar]
UDC: 659.1
COBISS: 25235686 Link will open in a new window
Views: 376
Downloads: 78
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of advertising with billboards in the perception process of car drivers
Secondary keywords: marketing;advertising;advertisement;road traffic;psychology;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 12 str.
ID: 11423514
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