zaključna strokovna naloga visoke poslovne šole
Eva Urša Kermelj (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga akcijskih cen prehrambnih izdelkov v porabnikovem vedenju

Keywords

trženje;pospeševanje;prehrana;vedenje potrošnikov;psihologija potrošnika;kultura;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. U. Kermelj]
UDC: 366
COBISS: 25271270 Link will open in a new window
Views: 378
Downloads: 75
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of promotional prices of food products in consumer behavior
Secondary keywords: marketing;promotion;nutrition;consumer behaviour;consumer psychology;culture;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 14 str.
ID: 11423545
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